Firefly.org is a nonprofit organization founded by Ben Pfeiffer, a firefly researcher and Texas-certified master naturalist with a degree in biology from Texas State University.
“It was maybe 2008 when I noticed the fireflies in South Texas were disappearing,” Ben says. “There weren’t as many as I remembered when I was a kid. And then I heard a report on firefly decline on NPR Radio that confirmed it.”
Ben was uniquely suited to tackle this problem. He is a 6th generation Texan who grew up in the Hill Country and in South Texas, and as a beekeeper and naturalist, he’d developed a deep understanding of the state’s unique ecology. Ben attended Texas State University in San Marcos for a Bachelor of Science in Biology. He combined that with a background in marketing, web development, and SEO to build a website and foundation that would help him and others take action.
“The website has two missions,” Ben says. “To educate the public on threats to fireflies and how they can help; and to serve as a resource for scientists.” Currently, Ben is working on an exhaustive catalog of Texas and Southwest firefly species. He is working to document their natural history such as life cycle, behavior, live photos for ID purposes, flash patterns, and species diversity studies.
“Most fireflies in Texas and the southwest have never been documented beyond their original species description which often doesn’t include more than basic information. For most species, live photos or flash patterns have never been documented.” says Ben. His research is helping to illuminate this information about the state’s incredibly rich bio-luminescent diversity so that others can work to preserve and enjoy it.
Firefly.org has been featured and interviewed by many news outlets, journals, and research organizations since its founding. Those include NASA, the National Wildlife Foundation, Smithsonian Magazine, Texas Monthly, the Examiner, CBS Morning News, the Indianapolis Star, and The Fireflies Book, among many others.
For information on Ben’s speaking engagements and contact info, please visit the contact us page.
Fireflies are some of nature’s most beautiful and mysterious creations and it’s unfortunate that we are seeing less and less of them where we live. Thank you for visiting this site and be sure to read about our section about how your can help firelies return in your area.