Firefly.org is a nonprofit organization founded by Ben Pfeiffer, a firefly researcher and Texas-certified master naturalist with a degree in biology from Texas State University.
“It was maybe 2008 when I noticed the fireflies in South Texas were disappearing,” Ben says. “There weren’t as many as I remembered when I was a kid. And then I heard a report on firefly decline on NPR Radio that confirmed it.”
Ben was uniquely suited to tackle this problem. He grew up in the Hill Country and in South Texas, and as a beekeeper and naturalist, he’d developed a deep understanding of the state’s unique ecology. He combined that with a background in marketing, web development, and SEO to build a website and foundation that would help him and others take action.
“The website has two missions,” Ben says. “To educate the public on threats to fireflies and how they can help; and to serve as a resource for scientists.” Currently, Ben is working on an exhaustive catalog of Texas and Southwest firefly species.
Firefly.org has been featured and interviewed by many news outlets, journals, and research organizations since its founding. Those include NASA, the National Wildlife Foundation, Smithsonian Magazine, the Examiner, CBS Morning News, the Indianapolis Star, and The Fireflies Book, among many others.